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Seven days.
Every product.
A partner-ready contribution P&L built from live Shopify orders, Meta spend, approved COGS, and clearly marked unknowns.
Executive read
What the week actually says.
Meta explains attribution. Shopify anchors revenue. Contribution profit subtracts Meta spend, product COGS, and estimated payment fees.
Acquisition products
P&L by principal product.
Each Shopify order total is assigned to its main product so attached add-ons, discounts, shipping, and tax reconcile to store revenue.
| Product | Orders | Shopify revenue | Meta spend | Known COGS | Est. fees | MER | Contribution P&L | Decision |
|---|
Brand books
Three businesses, three different stories.
Open each brand to see the store P&L, daily sales curve, campaign allocation, product economics, and specific operating decision.
Complete Shopify appendix
Every active catalog product.
This appendix includes products with zero sales and zero ad spend, plus add-ons that are excluded from principal-product acquisition P&L.
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