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            "cpa": 46.49,
            "ctr": 4.33,
            "cpc": 0.57,
            "cpm": 24.58
          },
          {
            "date_start": "2026-07-05",
            "spend": 198.1,
            "impressions": 7591,
            "clicks": 348,
            "purchases": 2.0,
            "purchase_value": 51.96,
            "roas": 0.26,
            "cpa": 99.05,
            "ctr": 4.58,
            "cpc": 0.57,
            "cpm": 26.1
          },
          {
            "date_start": "2026-07-06",
            "spend": 173.62,
            "impressions": 5936,
            "clicks": 329,
            "purchases": 10.0,
            "purchase_value": 435.76,
            "roas": 2.51,
            "cpa": 17.36,
            "ctr": 5.54,
            "cpc": 0.53,
            "cpm": 29.25
          },
          {
            "date_start": "2026-07-07",
            "spend": 136.29,
            "impressions": 6332,
            "clicks": 267,
            "purchases": 5.0,
            "purchase_value": 220.52,
            "roas": 1.62,
            "cpa": 27.26,
            "ctr": 4.22,
            "cpc": 0.51,
            "cpm": 21.52
          },
          {
            "date_start": "2026-07-08",
            "spend": 133.35,
            "impressions": 6080,
            "clicks": 281,
            "purchases": 7.0,
            "purchase_value": 406.86,
            "roas": 3.05,
            "cpa": 19.05,
            "ctr": 4.62,
            "cpc": 0.47,
            "cpm": 21.93
          },
          {
            "date_start": "2026-07-09",
            "spend": 132.12,
            "impressions": 6705,
            "clicks": 409,
            "purchases": 3.0,
            "purchase_value": 153.97,
            "roas": 1.17,
            "cpa": 44.04,
            "ctr": 6.1,
            "cpc": 0.32,
            "cpm": 19.7
          }
        ]
      },
      "economics": {
        "known_cogs": 1414.1,
        "estimated_fees": 109.64,
        "profit": 349.68,
        "max_contribution_before_unknown_cogs": 349.68,
        "margin": 11.29,
        "pnl_complete": true,
        "shopify_mer": 2.53,
        "break_even_roas": 1.97
      },
      "subscription": {
        "first": {
          "orders": 39,
          "revenue": 1822.3,
          "cogs": 874.93,
          "fees": 64.55,
          "ad_spend": 1224.5,
          "profit": -341.68,
          "margin": -18.75,
          "mer": 1.49
        },
        "rebill": {
          "orders": 27,
          "revenue": 1275.62,
          "cogs": 539.17,
          "fees": 45.09,
          "ad_spend": 0.0,
          "profit": 691.36,
          "margin": 54.2
        }
      },
      "products": [
        {
          "key": "booty-drops",
          "name": "Booty Drops",
          "catalog_titles": [
            "Booty Drops",
            "Curvelle Booty Drops"
          ],
          "catalog_handles": [
            "booty-drops",
            "curvelle-booty-drops"
          ],
          "shopify_product_ids": [
            10435993567543,
            10518650650935
          ],
          "image": "https://cdn.shopify.com/s/files/1/0978/7722/9879/files/hf_20260226_062503_302c5afc-befe-4361-88a7-a051aa71db40.jpg?v=1772087819",
          "shopify": {
            "orders": 66,
            "units": 103,
            "revenue": 3097.92,
            "core_line_sales": 3039.27,
            "aov": 46.94,
            "mer": 2.53,
            "blended_cpa": 18.55
          },
          "meta": {
            "spend": 1224.5,
            "purchases": 37.0,
            "purchase_value": 1710.6,
            "impressions": 51455,
            "clicks": 2457,
            "roas": 1.4,
            "cpa": 33.09,
            "ctr": 4.78
          },
          "economics": {
            "known_cogs": 1414.1,
            "estimated_fees": 109.64,
            "profit": 349.68,
            "max_contribution_before_unknown_cogs": 349.68,
            "margin": 11.29,
            "pnl_complete": true,
            "unknown_cogs_orders": 0,
            "cogs_bases": [
              "Approved Curvelle bundle COGS",
              "Approved Curvelle bundle COGS (decomposed multi-pack)"
            ]
          },
          "decision": {
            "tag": "hold",
            "reason": "Overall profit depends on rebills; first-order acquisition is negative"
          }
        },
        {
          "key": "lifting-cream",
          "name": "Butt Lifting Cream",
          "catalog_titles": [
            "Butt Lifting Cream"
          ],
          "catalog_handles": [
            "butt-lifting-cream"
          ],
          "shopify_product_ids": [
            10441071296823
          ],
          "image": "https://cdn.shopify.com/s/files/1/0978/7722/9879/files/hf_20260226_004002_a1f84c38-7bf7-4e64-a2b8-61d27813517f.png?v=1772066648",
          "shopify": {
            "orders": 0,
            "units": 0,
            "revenue": 0.0,
            "core_line_sales": 0.0,
            "aov": 0,
            "mer": null,
            "blended_cpa": null
          },
          "meta": {
            "spend": 0.0,
            "purchases": 0.0,
            "purchase_value": 0.0,
            "impressions": 0,
            "clicks": 0,
            "roas": null,
            "cpa": null,
            "ctr": 0
          },
          "economics": {
            "known_cogs": 0.0,
            "estimated_fees": 0.0,
            "profit": 0.0,
            "max_contribution_before_unknown_cogs": 0.0,
            "margin": null,
            "pnl_complete": true,
            "unknown_cogs_orders": 0,
            "cogs_bases": []
          },
          "decision": {
            "tag": "inactive",
            "reason": "No sales or ad spend in the reporting window"
          }
        },
        {
          "key": "shipping-protection",
          "name": "Shipping Protection",
          "catalog_titles": [
            "Shipping Protection"
          ],
          "catalog_handles": [
            "shipping-protection"
          ],
          "shopify_product_ids": [
            10433303019831
          ],
          "image": "https://cdn.shopify.com/s/files/1/0978/7722/9879/files/shipprotedct.png?v=1771404308",
          "shopify": {
            "orders": 0,
            "units": 0,
            "revenue": 0.0,
            "core_line_sales": 0.0,
            "aov": 0,
            "mer": null,
            "blended_cpa": null
          },
          "meta": {
            "spend": 0.0,
            "purchases": 0.0,
            "purchase_value": 0.0,
            "impressions": 0,
            "clicks": 0,
            "roas": null,
            "cpa": null,
            "ctr": 0
          },
          "economics": {
            "known_cogs": 0.0,
            "estimated_fees": 0.0,
            "profit": 0.0,
            "max_contribution_before_unknown_cogs": 0.0,
            "margin": null,
            "pnl_complete": true,
            "unknown_cogs_orders": 0,
            "cogs_bases": []
          },
          "decision": {
            "tag": "inactive",
            "reason": "No sales or ad spend in the reporting window"
          }
        }
      ],
      "catalog": [
        {
          "id": 10435993567543,
          "title": "Booty Drops",
          "handle": "booty-drops",
          "group": "booty-drops",
          "image": "https://cdn.shopify.com/s/files/1/0978/7722/9879/files/hf_20260226_062503_302c5afc-befe-4361-88a7-a051aa71db40.jpg?v=1772087819",
          "variants": 1,
          "orders_with_line": 65,
          "units": 131,
          "line_sales": 2966.0,
          "shopify_unit_costs": []
        },
        {
          "id": 10518650650935,
          "title": "Curvelle Booty Drops",
          "handle": "curvelle-booty-drops",
          "group": "booty-drops",
          "image": "https://cdn.shopify.com/s/files/1/0978/7722/9879/files/hf_20260226_062503_302c5afc-befe-4361-88a7-a051aa71db40.jpg?v=1772087819",
          "variants": 1,
          "orders_with_line": 1,
          "units": 3,
          "line_sales": 104.14,
          "shopify_unit_costs": []
        },
        {
          "id": 10433303019831,
          "title": "Shipping Protection",
          "handle": "shipping-protection",
          "group": "shipping-protection",
          "image": "https://cdn.shopify.com/s/files/1/0978/7722/9879/files/shipprotedct.png?v=1771404308",
          "variants": 1,
          "orders_with_line": 7,
          "units": 7,
          "line_sales": 20.88,
          "shopify_unit_costs": []
        },
        {
          "id": 10441071296823,
          "title": "Butt Lifting Cream",
          "handle": "butt-lifting-cream",
          "group": "lifting-cream",
          "image": "https://cdn.shopify.com/s/files/1/0978/7722/9879/files/hf_20260226_004002_a1f84c38-7bf7-4e64-a2b8-61d27813517f.png?v=1772066648",
          "variants": 1,
          "orders_with_line": 1,
          "units": 1,
          "line_sales": 0.0,
          "shopify_unit_costs": []
        }
      ],
      "campaigns": [
        {
          "name": "prospecting 2-26-2026 (INTERNATIONAL)",
          "spend": 1224.5,
          "purchases": 37.0,
          "purchase_value": 1710.6,
          "roas": 1.4,
          "cpa": 33.09
        }
      ]
    }
  ],
  "methodology": {
    "revenue": "Shopify current_total_price for non-test, non-cancelled paid/partially-refunded/refunded orders created during the period.",
    "fees": "Estimated at 2.9% of Shopify revenue + $0.30 per included order.",
    "product_attribution": "Each order's full current total is assigned to its principal core product; add-ons remain visible in the catalog appendix.",
    "meta": "Meta purchase actions are deduplicated by choosing one action type in priority order: omni_purchase, purchase, offsite pixel purchase.",
    "profit": "Contribution profit = Shopify revenue \u2212 Meta spend \u2212 COGS \u2212 estimated payment fees. Rows with incomplete COGS are marked provisional instead of guessed.",
    "refund_scope": "current_total_price reflects refunds/edits on included orders as of generation; refunds issued during the period for older orders are not included."
  },
  "cogs_sources": [
    "Dawn: approved fulfillment tiers \u2014 1 band $9.90; 2-band bundle $16.75; 3-band bundle $23.31; 4+ $7.77/unit; mask $1.86.",
    "Curvelle: approved supplier-invoice bundle table; 3-drop orders default to $35.75 because hidden free creams ship.",
    "Mossway: supplier invoice averages \u2014 Shower Head $23.29/order; Car Umbrella $17.60/order; Peeler $10.80/order."
  ],
  "excluded": [
    {
      "brand": "Berriva / Pure Nutra",
      "reason": "No valid saved Shopify token and no mapped Meta ad account."
    },
    {
      "brand": "Furey Apparel",
      "reason": "No valid saved Shopify token and no mapped Meta ad account."
    }
  ]
}